Apparently, I should really know who this guy Boots is. I
recently learned that he is responsible for many of Beyonce’s songs and has contributed
to her success. Boots has also signed with Jay-Z Roc Nation pursuing his own
musical abilities. When I learned about Boots briefly in class and was shown some
of his work and videos, I found it funny that his name is Boots, and that I
have not heard of him, while he is behind so many of Beyonce’s latest hits. He
seems like an OZ (man behind the curtain) figure.
His original name is clearly not Boots which makes sense
because I have never heard of someone naming their child after something we
would wear on our feet(but then again anything is possible these days). Funny enough, when I first heard his
name I connected it to Shrek 2’s character Puss&Boots. No hate on the name
Boots, it is alternative and sounds fitting in the music industry. Just to
clarify his name is really Jordan Asher but has styled his artist and producing
name as Boots.
He wrote the score for a five-minute short video produced
by VFiles Production and features model Chanel Iman getting an eye examination.
This video didn’t speak to me and I was left feeling more
confused then having any sort of emotional reaction to it. Maybe after I watch
it again I will understand the hidden message or idea behind it.
Boots is almost a mystery in the industry because he does
not appear in his own music video. Similarly to a band like the Gorillas who
use graphic cartoons for their music videos, Boots does also in his music
videos instead of featuring himself. Buzzfeed posted a story on Boots
discussing how he is this mystery character behind Beyonce's album [Meet Boots, The Unknown Guy Behind Beyoncé’s New Album So mysterious]and shared an intro to his career.
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