Drones x Fashion

Technology is collaborating with every industry more than ever. The intersection between fashion and technology has become increasingly more common as companies are eager to be more innovative for their brand. Specifically, drones are being used in many different ways and multi-media outlets. Drones have the ability to invite a new visual perspective through the attached camera.

In 2014 Fendi’s Winter show, users were able to visit the Fendi website to experience the fashion show. Fendi merged with the creative team at UNIT9 to design and build the drones featured on the Fendi runway. 

They also teamed up with Google to broadcast the show. Branded Fendi drones flew down the runway and users on the website could switch between the standard ground cameras shot or different aerial shots. There was three drones used to capture the runway from all dimensions giving the users a 360º streaming experience.

Recently, in Rebecca Minkoff’s show during New York Fashion Week, Drone quadcopter complete with a 3-axis precision video camera took the runway.

They hovered above the band performing and the entire runway, over the heads of the models and on the sides of the runway. This allowed an areal footage to be captured and viewed live streamed similar to Fendi’s show.