Drones x Fashion

Technology is collaborating with every industry more than ever. The intersection between fashion and technology has become increasingly more common as companies are eager to be more innovative for their brand. Specifically, drones are being used in many different ways and multi-media outlets. Drones have the ability to invite a new visual perspective through the attached camera.

In 2014 Fendi’s Winter show, users were able to visit the Fendi website to experience the fashion show. Fendi merged with the creative team at UNIT9 to design and build the drones featured on the Fendi runway. 

They also teamed up with Google to broadcast the show. Branded Fendi drones flew down the runway and users on the website could switch between the standard ground cameras shot or different aerial shots. There was three drones used to capture the runway from all dimensions giving the users a 360º streaming experience.

Recently, in Rebecca Minkoff’s show during New York Fashion Week, Drone quadcopter complete with a 3-axis precision video camera took the runway.

They hovered above the band performing and the entire runway, over the heads of the models and on the sides of the runway. This allowed an areal footage to be captured and viewed live streamed similar to Fendi’s show.  

Scratch and Spin

My personal view on DJ’s has changed after watching the documentary Scratch about how the scratch sound developed. This movie shows where the DJ originates and how this genre in music developed.(below is the documentary for your 1hr&a1/2 of curiosity)

Years later, there are DJ’s who party on stage and create an atmosphere for the audience through the high energy they give off and often they may not even touch their equipment once. However there are DJ’s who actually control their turntables throughout their entire performance and thus creates a different experience through their authenticity. DJ Craze’s New Slave routine shows how he is fully involved in his performance and works with his turntable nonstop.His DJing is choreographed and is what enhances his performance. 

Recently I like electronic music a lot more through the latest musical collaborations. However it’s not my go-to listen/ everyday preference, it is more the music I reach to listen to for when I need to be pumped up / have energy like at the gym or a party. I appreciate what it does for music and how it is more about technology and mechanics rather than the physical classic instruments and lyrical components addressed in mainstream music. It extends the industry and genre of music to a different sound experience and culture that goes a long with it.

These Boots Ain't Made For Walking

Apparently, I should really know who this guy Boots is. I recently learned that he is responsible for many of Beyonce’s songs and has contributed to her success. Boots has also signed with Jay-Z Roc Nation pursuing his own musical abilities. When I learned about Boots briefly in class and was shown some of his work and videos, I found it funny that his name is Boots, and that I have not heard of him, while he is behind so many of Beyonce’s latest hits. He seems like an OZ (man behind the curtain) figure.

His original name is clearly not Boots which makes sense because I have never heard of someone naming their child after something we would wear on our feet(but then again anything is possible these days).  Funny enough, when I first heard his name I connected it to Shrek 2’s character Puss&Boots. No hate on the name Boots, it is alternative and sounds fitting in the music industry. Just to clarify his name is really Jordan Asher but has styled his artist and producing name as Boots.

He wrote the score for a five-minute short video produced by VFiles Production and features model Chanel Iman getting an eye examination. 

This video didn’t speak to me and I was left feeling more confused then having any sort of emotional reaction to it. Maybe after I watch it again I will understand the hidden message or idea behind it.

Boots is almost a mystery in the industry because he does not appear in his own music video. Similarly to a band like the Gorillas who use graphic cartoons for their music videos, Boots does also in his music videos instead of featuring himself. Buzzfeed posted a story on Boots discussing how he is this mystery character behind Beyonce's album [Meet Boots, The Unknown Guy Behind Beyoncé’s New Album So mysterious]and shared an intro to his career.